UTM Builder
Build UTM-tagged URLs for Google Analytics campaign tracking.
About UTM Builder
UTM Builder assembles campaign URLs with the five standard parameters so analytics can attribute traffic to the right source, medium and campaign.
Consistency matters more than the tool: utm_source=Facebook and utm_source=facebook become two separate rows in every report.
How to use UTM Builder
- 1
Paste the landing URL
Use the final URL, without existing UTM parameters.
- 2
Add source, medium, campaign
These three are required for useful reporting; term and content are optional.
- 3
Copy and standardise
Keep everything lowercase, and store the naming convention in a shared doc.
Questions about UTM Builder
Are UTMs case-sensitive?
Yes. Analytics treats Facebook and facebook as different sources.
Should I use UTMs on internal links?
No. They restart the session and overwrite the original attribution.
Do short links keep UTMs?
Only if the shortener forwards query parameters. Test before launching a campaign.
What about GA4?
GA4 reads the same five parameters; source and medium still drive the default channel grouping.
Related tools
Last updated November 2026. Files are processed on FilePlume's own hardware and deleted within 60 minutes; nothing is used for training.